Hi, I'm Michael Tuminello — a product leader building at the intersection of technology and creativity.
Over that time I've worked across adtech, edtech, and AI-generated content, in roles spanning product management, product marketing, strategy, design, sales engineering, and engineering, as a manager and as an individual contributor. I've been part of 6 exits (2 IPO, 4 M&A).
Most recently I've been Director of Product at Waymark, a leading SMB AI video ad creative platform, working with most major US linear TV providers and major digital platforms including Paramount and Criteo. I joined to get neck-deep in AI, and led the self-service video generation product line and built prompt engineering pipelines, LLM eval infrastructure, and internal testing tools.
Below are highlights from across my career.
Waymark - improving AI-generated TV/video creative quality
Waymark - developing eval infrastructure for AI creative quality
SuperAwesome - building a product vision for youth advertising
Mediaocean + Flashtalking - positioning and packaging CTV / video and verification
Integral Ad Science - closing a critical technology gap
Innovid - driving industry change to support online video advertising
Innovid - winning global leadership in interactive video creative tools and executions
Sizmek (Mediamind) - merging the creative toolsets of 3 companies
Unicast Ad Platform - solving online ad campaign management issues
Unicast Ad Kit - building a v 1.0 creative production tool
Wimba Pronto - building a strategic v 1.0 product around existing technology capabilities
Wimba Voice Tools - evolving a product into a product suite
Before I worked in product, I...
acted as a one-man QA team to help a dev team completely replicate the functionality of Adobe Flash
worked as a freelance designer/developer programming CD-ROMs, websites, screensavers, online games, and the like
was professionally trained in interactive programming applications so I could help edit interactive development textbooks
taught English in rural Japan